Charles Kostelnick

Humanizing Visual Design (eBook, PDF)

The Rhetoric of Human Forms in Practical Communication

• Format: PDF

Produktbeschreibung

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers-in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 298
• Erscheinungstermin: 28. März 2019
• Englisch
• ISBN-13: 9781351628242
• Artikelnr.: 56139271

Autorenporträt

Charles Kostelnick is Professor of English at Iowa State University, USA

Inhaltsangabe

Introduction
1. Foundations for Picturing Human Forms: Conventions, Historical Context,
and the Confluence of the Fine and Applied Arts
2. Human Forms in Action: Agency and Empowerment, both Individual and
Collective
3. Animating Visual Narratives with Agency: Temporality, Pictures, and
Human Forms
4. Figures in Cultural Context: Envisioning Identity with Human Forms
5. Emotional Appeals in Picturing People: The Rhetoric of Equanimity and
Distress
6. Humanizing Data Visualization: The Rhetorical Dynamics of Designing Data
with Human Forms
Conclusion/Epilogue