Bruce Judson, Kate Kelly

Hyperwars (eBook, ePUB)

11 Strategies For Survival and Profit In the Era of Online Business

• Format: ePub

Produktbeschreibung

The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web.
For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships.
Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 240
• Erscheinungstermin: 22. Februar 1999
• Englisch
• ISBN-13: 9780684867717
• Artikelnr.: 37832971

Autorenporträt

Kate Kelly (1950-2012) was the coauthor of two bestselling books, You Mean I'm Not Lazy, Stupid, or Crazy?! and The ADDed Dimension. An advanced practice mental health nurse with over thirty years' experience as a family, group, and individual therapist, she was a legendary pioneer in the world of Adult ADHD and founded the ADDed Dimension Coaching Group.

Inhaltsangabe

Contents
Why I Wrote This Book
Introduction: Observations from the Front Lines
PART I: THE NEW COMPETITIVE REALITY
Chapter 1. The Emergence of HyperWars
Chapter 2. How the Internet Changes the Competitive Battleground
PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD
Strategy 1. Use the Internet as the World's Most Sophisticated Telephone
Strategy 2. Speed Is Everything
Strategy 3. Cut Costs and Increase Efficiency Using the Web
Strategy 4. A Great Product Today Requires Something More
Strategy 5. Get Personal
Strategy 6. Create the "Total Solution" for Your Customer
Strategy 7. Market Relentlessly
Strategy 8. The Magic in "Free"
Strategy 9. Business Plans Are More Essential than Ever
Strategy 10. Flexibility Is Key
Strategy 11. Never Stop Looking over Your Shoulder
PART III. TOWARD THE FUTURE: A PERSPECTIVE
PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE?
Web Site Addresses of Selected Companies and Services
Index