Carl Dominik J. Niedersüß

I Don't Even Recognize You Anymore (eBook, PDF)

The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

• Format: PDF

Produktbeschreibung

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

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Produktdetails

• Verlag: Nomos Verlag
• Seitenzahl: 73
• Erscheinungstermin: 14. Januar 2015
• Englisch
• ISBN-13: 9783845257143
• Artikelnr.: 45030595