Renita Coleman, Denis Wu

Image and Emotion in Voter Decisions (eBook, ePUB)

The Affect Agenda

• Format: ePub

Produktbeschreibung

Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a "rational" reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media's coverage of politicians' images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 282
• Erscheinungstermin: 25. März 2015
• Englisch
• ISBN-13: 9780739189962
• Artikelnr.: 42616168

Autorenporträt

By Renita Coleman and Denis Wu

Inhaltsangabe

1 The Importance of Image and Affect in Politics 2 Historical Traces and
Relevant Concepts 3 The Role of Information Processing 4 The Methods Behind
the Research: How We Did These Studies 5 The Two Levels of Agenda Setting:
Issues and Attributes 6 Visual Cues in the Formation of Affect 7 The
Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? 8
The Makeup of Affect: Emotions and Traits 9 New Media and Demographic
Differences in Agenda Setting 10 An International Investigation of
Affective Agendas 11 What We Now Know About Affect and Implications for
Democracy