The book considers the following inter-related questions:
- What roles does economic imagination play in shaping people's behaviour and how far can insights from behavioural economics be applied to historical issues of market selection?
- How useful is the concept of the 'official mind' for explaining the development of market relationships?
- What has been the relationship between expanding communications and the development of markets?
- How and why have certain regions or groupings (e.g. the Commonwealth) been 'unimagined'- losing their status as promising markets for the future?
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