Mustafa Al-Dori

Impact for Marketing Data Analytics Making Data-Driven Decisions (IMPACT Marketing Series: A Complete Courses, #13) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Your Crash Course in Making Data Your Marketing Sidekick

Picture this: you're sipping coffee, flipping through a book that makes marketing analytics feel like a fun puzzle, not a headache. That's Impact for Marketing Data Analytics: Making Data-Driven Decisions, your no-fluff guide to turning numbers into campaign wins. Part of a killer marketing series, it's like a workshop with a buddy who's obsessed with data and wants you to love it too. Whether you're running a small shop, tweaking ads for a big brand, or just curious about what data can do, this book's got your backno math degree needed.

It's built like a six-part adventure, taking you from "what's a KPI?" to pro moves like predicting customer trends. You'll start with the basics, figuring out why analytics is your secret weapon. Then, you'll roll up your sleeves to plan strategies, set up tracking with tools like Google Analytics, and dig into fancy stuff like segmentation or A/B testing. The grand finale? A capstone project where you craft a 3-month analytics plan, ready to roll for your own campaign or a pretend one. Real storieslike a bakery doubling sales with Instagram tweaks or a charity hitting donation recordsshow you how it's done. Trust me, it's kind of a rush when it clicks.

What makes this book special is how hands-on it is. You're not just readingyou're building dashboards, testing ideas, and learning tools like Tableau or Power BI. It's packed with exercises that feel like mini challenges, plus tips to weave analytics into social media or PPC ads. Want to know what's next? It even covers hot trends like AI insights and privacy rules, so you're ready for the future. Each module takes 1-4 hours, perfect for busy marketers, entrepreneurs, or students who want skills that stick.

Let's be real: marketing's tough when you're guessing what works. This book hands you the map, showing you how to track customer lifetime value, boost return on ad spend, or fix funnel leaks. The case studieslike a global brand nabbing an 11% market share jumpwill fire you up to try it yourself. It's all written in a warm, quirky style, with nudges like "grab a snack" or "you've got this," so it never feels like a slog.

Don't let data scare you off. Snag Impact for Marketing Data Analytics and make your campaigns smarter, your wallet happier, and your boss impressed. Jump in, maybe scribble some notes, and watch data become your marketing superpower!

What's Inside:

• Six modules, from beginner to advanced
• Real-world wins, like a 20% ad cost cut
• Tools like Google Tag Manager and Mixpanel
• A capstone project to tie it all together
• Tips for AI and privacy-first analytics

Get it now and start making data work for you!

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Produktdetails

• Verlag: Mustafa Al-Dori
• Erscheinungstermin: 17. Mai 2025
• Englisch
• ISBN-13: 9798227621160
• Artikelnr.: 74237561

Autorenporträt

Dr. Mustafa Kamal Mustafa Al-Dori is a business administration expert specializing in marketing. He earned his doctorate from Ain Shams University, Faculty of Business, and has a strong passion for bridging theory with real-world applications.

With extensive experience in supporting small and medium-sized enterprises, Dr. Al-Dori has contributed to numerous successful projects. He is a distinguished speaker at conferences, a contributor to training programs, and an author of research published in high-impact journals. Through his work, he continues to inspire and empower the next generation of business leaders.