The book is unique in its examination of implicit-explicit attitude divergence, across a range of social factors, to identify the direction of language attitude change in progress and the particular social groups leading attitude change. The volume provides a comprehensive understanding of language-based prejudice in England and the study paves the way for researchers to employ newly developed implicit and explicit measures to investigate language attitudes and language attitude change in a range of contexts.
This book is invaluable for researchers in sociolinguistics and applied linguists interested in theoretical and methodological aspects of linguistic prejudice and language variation and change. It is also essential reading for social psychologists with an interest in attitudes, attitude change and prejudice.
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Given its innovative approaches, fine-grained and robust analyses, and interesting findings, I invite you to read the book in order to have a fuller picture as masterfully painted by the authors of this discipline-shaping book."
-Kingsley Ugwuanyi, Language in Society