Mathieu Aguesse

Inclusive By Design (eBook, ePUB)

Crafting Products and Services for a More Equitable World

• Format: ePub

Produktbeschreibung

Discover how to incorporate DEI principles into your everyday life and environment

In Inclusive By Design: Crafting Products and Services for a More Equitable World, diversity, equity, and inclusion (DEI) strategist and designer Mathieu Aguesse delivers a powerful and practical new playbook for equitable design. He walks you through the concepts and practices that will help you integrate your DEI goals into your community and workplace.

You'll learn about the principles that undergird inclusive design, how to apply them in real-world scenarios-from the drawing room to the classroom and boardroom-and how to advocate for systemic change within your environment. You'll also discover:

• Engaging case studies that span a wide range of sectors and demographics
• Actionable insights and methodologies tailored to help you apply the concepts discussed in the book
• Strategies for intentional design that can influence, enhance, and benefit society by implementing DEI principles into everyday practices

Perfect for design professionals, educators, strategists, and corporate and business leaders seeking realistic techniques for incorporating DEI into the real-world, Inclusive By Design is also an essential read for DEI professionals looking for on-the-ground guidance on how to improve the world around them.

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Produktdetails

• Verlag: Jossey-Bass
• Seitenzahl: 497
• Erscheinungstermin: 15. April 2025
• Englisch
• ISBN-13: 9781394310067
• Artikelnr.: 73910304

Autorenporträt

MATHIEU AGUESSE is an award-winning lecturer at UC Berkeley and MIT, where his groundbreaking courses on Inclusive and Equitable Design have inspired the next generation of leaders and innovators. As a global expert, Mathieu has worked across continents, partnering with hundreds of companies to shape strategies and products that drive sustainability, inclusivity, and societal impact. Renowned for his ability to bridge corporate strategy with pressing global challenges, he has developed multiple design frameworks that leverage Design as a powerful tool to tackle the most urgent issues of our time. He started a company in Silicon Valley in 2018 and as the CEO of Schoolab his work continues to redefine how businesses and institutions can create a more inclusive and equitable world.

Inhaltsangabe

Introduction xxi
Chapter 1 The Fundamentals of Inclusive Design 1
Understanding Inclusivity in Design 2
Solutions Lie with the Problem Creators 3
We All Have the Ability to Make a Difference 4
The Power of Design and Intention 7
The Importance of Diversity, Equity, and Inclusion 9
The Immediate Benefits of DEI for Organizations 12
Broadening the Audience 15
Mitigating Reputational Risks 16
Enhancing Business Resilience 17
Creating a Competitive Advantage in the Market 17
The Long-Term Risks of Growing Inequality: A Path to Societal Collapse 18
Historical Lessons on Inequality and Collapse 18
The Fall of the Roman Empire 19
The French Revolution (1789- 1799) 19
The Arab Spring (2010- 2012) 19
The Importance of Addressing Inequality to Prevent Societal Collapse in the
Context of Climate Change 20
Why Design? 21
The Foundational Role of Design in Tackling DEI Challenges 21
Design as the Beginning of All Creation 22
The Pervasiveness of Design 22
The Storytelling Power of Design 22
Systems Thinking 23
Multidisciplinary Integration 24
Creating Meaningful Change Through Design 26
The Ripple Effect of Intentional Design 26
Design as a Personal and Professional Tool 26
The Collaborative Nature of Design 27
Simplification and Systemic Challenges 27
Restless Testing and Feedback Integration 27
Diversity of Perspective 28
Creating Safe and Inclusive Spaces 28
Historical Context and Evolution of Inclusive Design 29
Early Beginnings: Universal Design 29
The Disability Rights Movement 30
Design for All in Europe 31
Technological Advancements and Digital Inclusion 32
Human-Centered Design 32
Modern Inclusive Design 33
Notes 33
Chapter 2 The Inclusive Design Mindset 37
Developing an Inclusive Lens in Everyday Life 38
Understanding Your Role as a Citizen and a Consumer 39
Justice and Liberty for All 39
Vote with Your Wallet 40
Mastering Essential DEI Concepts 42
Embracing Diversity's Full Spectrum 44
Transcending Politics: Equality and Inclusive Design 47
Understanding Equality Through Wealth Distribution 48
Inclusive and Equitable Design Beyond Politics 49
A Universal Aspiration and a Strategic Imperative 50
Overcoming Bias Through Design 51
The Implicit Bias in Generative AI: A Personal Exploration 51
Understanding Bias: A Double-Edged Sword 56
The Nature and Function of Biases 57
The Benefits of Biases 57
The Pitfalls of Biases 58
Experiments Highlighting Biases 58
Biases in Action: The Four-Cards Exercise 59
Addressing Biases for Greater Inclusion 60
Conclusion 61
Beyond Empathy-The Role of Vulnerability 61
The Power of Vulnerability to Accelerate Transitions 61
Overcoming the Pressure of "What Will People Think?" 63
Vulnerability in Leadership 63
Vulnerability and Resilience 64
A New Norm to Embrace 64
A Common Ground for Generations 64
Conclusion 65
Chapter 3 The Importance of Creating a New Narrative for Our Society 65
The Need for a New Narrative 66
Redefining Success: A Personal Journey Toward a New Narrative 67
Promoting Visibility of Diversity in Influential Media 68
Conclusion 69
Notes 70
Systempathy-or How to Empathize with People and the System They Live In 71
From Intention to Impact: The Systemic Approach to Inclusive Design 72
Systemic Thinking: The Foundation of Inclusive Design 72
The Inclusive Benefit Matrix 74
Universal Design 76
Personalized Design 77
Reducing Disadvantage 78
Empowering Communities 79
Connecting the Dots: The Systemic Impact of Inclusive Design 79
Defining the Problem: The Foundation of Successful Design 80
The Role of Empathy in Inclusive Design 81
Understanding Empathy in Design 81
The Broader Impact of Empathy 83
Essential Tools for Assessing Needs and Challenges 83
Anthropology and Ethnography in Design 84
Be an Investigator, Not a Judge 85
Inclusive Design and the Power of Status 89
The Weight of the Past in Inclusive and Equitable Design 91
Avoiding Stigmatization in Inclusive Design 95
Notes 97
Chapter 4 Strategies to Craft More Equitable Solutions 99
Shifting Perspectives: Reframing to Find Hidden Solutions 100
From Pills to Pots: A Case of Problem Reframing in Design 100
Framing the Challenge Helps Reduce Biases 102
Scaling Perspectives: The Ladder Exercise for Creative Problem Solving 103
From Milkshakes to Remittances: Applying "Jobs to Be Done" in Design 106
Being Creative-A Pragmatic Exercise 109
Finding Solutions in Plain Sight: A Side-Step Approach to Inclusion 109
Borrowing the Best: How Cross-Industry Solutions Elevate Inclusive Design
112
Four Ways to Make a Difference-The Solution Matrix 115
Courageous Conversations: Unlocking Equity in Design and Innovation 117
Uncomfortable Conversation with an Equitable Designer 117
Brave Conversations for Lasting Change: A Partnership to Empower Black
Founders 119
Breaking Taboos: Navigating Sensitive Conversations in FemTech Data
Security 121
Notes 123
Chapter 5 Inclusive Design in Digital and Physical Spaces 125
Think Beyond the Product, Look at the Experience 126
Designing for True Inclusion: Addressing Every Touchpoint to Build
Equitable Experiences 127
Rethinking Shampoo: How Sensory Design Can Break Barriers and Promote
Inclusivity 130
Inclusive by Design: Starting from the Beginning 131
Breaking Barriers: How Thoughtful Onboarding and Distribution Create More
Inclusive Access 134
The Power of Interfaces: Connecting People Through Thoughtful Design 135
Empowering Communities: How Companies Can Redefine Their Role in Society
138
Putting Your Product's Strength at the Service of a Cause 138
Leveraging Strengths for Greater Impact: The Writing Assistant and Team
Collaboration Platform Projects 140
Finding Places to Share the Power to Uplift Underserved Communities 141
Introducing Technology at the Same Pace to Avoid Deepening the Gap 142
Equitable Deployment of Technology: The Electric School Bus Project 144
Bridging the Digital Divide for Small Businesses: The Virtual Assistant
Project 145
Transforming Technology: The Essential Role of Hardware and Software in
Inclusive Design 146
Objective: Designing for Cognitive Inclusion 147
Bridging the Digital Divide: Integrating Hardware and Software for
Inclusive Innovation 148
The Challenge: Accessibility Beyond the Screen 149
The Solution: Integrating Hardware and Software for Inclusive Design 149
The Importance of Ecosystems in Inclusive Innovation 150
Notes 150
Chapter 6 Designing for, with, and by Communities 151
Community Engagement in All Degrees 152
Engaging with Communities: A Powerful Starting Point 154
Three Levels of Community Engagement in Design 156
Designing for Communities 156
Designing with Communities 158
Designing by Communities 159
Different Paths to Inclusion: Stories of Designing for, with, and by
Communities 160
Designing for Communities: The World-Renowned OXO Peeler 160
Designing with Communities: A Neurodiverse-Friendly Productivity Suite 161
Designing by Communities: Empowering Small Business Owners 163
Bringing Voices to the Table: The Power and Challenges of True
Representation 164
Demystifying Community Outreach: Embracing Vulnerability to Build Trust 166
The Prototyping Strategy: Making Every Moment Count 167
Seeing Through Their Eyes: Using Photo-Elicitation for Deeper Community
Insight 169
From Overlooked Details to Design Inspiration: Immersing in User Realities
170
Accessing Inaccessible Communities 172
Ask Local Experts 173
Leverage Netnography to Uncover Unique Insights 173
Explore Analogous Situations 174
Try to Create a Living Lab 174
Ethical Considerations and Power Dynamics in Equitable Design 175
Transparency and Building Trust 175
Inclusion Beyond the Loudest Voices 177
Ethical Compensation Without Creating Imbalances 177
Bridging Cultural and Social Gaps 178
Shared Ownership and Empowerment 178
Notes 179
Chapter 7 Implementing Inclusive Solutions and the Business Cases Behind
Them 181
Business Cases: Four Ways to Make the Investment Count 182
Product Inclusion as a Growth Driver 182
From Corporations to SMEs: Expanding Reach with Scalable Solutions 183
Inclusive Banking: Expanding Reach and Revenue Through Better Design 183
Strengthening Customer Loyalty Through Inclusive Branding 185
Expanding Social Media Reach with Inclusive Features 186
Expanding the Pool of Partners, Talent, and Stakeholders 188
Leveling the Playing Field for Startup Success 188
Unlocking Workforce Potential Through Inclusive Job Design 189
Rethinking Recruitment: Expanding Talent Pools for Growth 190
Redefining Industry Standards to Stand Out 191
Setting the Benchmark for Seamless Authentication 192
Making Accessibility Mainstream: Panasonic's Industry-Leading Approach 194
Beyond Syntax: Redefining Writing Tools for Inclusive Impact 195
Breaking the Mold: A New Approach to Streamlined Content Selection 196
Transforming a Commodity: How Inclusive Design Can Revitalize a Notebook
Brand 197
Minimizing Reputational Risk with Inclusive Design Strategies 199
Empowering Consumers Through Ethical Transparency 199
The Risks of Overlooking Data Privacy in Sensitive Markets 200
Addressing AI Bias to Prevent Reputational Damage 201
Steps to Implementation 202
Defining a Testing Strategy 202
Making Testing Count: A Deep Dive into User Feedback 204
Adapting to Company Timelines While Staying Agile 206
Aligning Teams for Inclusive Design Implementation 207
Notes 208
Chapter 8 Scaling Up: From Local Initiatives to Global Impact 211
Orchestrating Change 212
Leading with Vulnerability: The Key to Scaling Inclusive Design 212
Meet Them Where They Are 213
Sometimes a Little Nudge Goes a Long Way 215
Aligning Incentives: Building Accountability and Engagement for Inclusive
Growth 215
Supplier Diversity 219
Practical Metrics for Measuring Impact: Ensuring Tangible Outcomes in
Inclusive and Equitable Design 220
Identifying Easy-to-Measure Metrics 221
Long-Term Metrics: Guiding Systemic Change in Inclusive and Equitable
Design 229
Chapter 9 Local vs. Global and the Replicability Puzzle 230
Focus on Mechanisms, Not Just Contexts 230
Adapt to Local Distribution Channels 232
Scaling and Additionality 232
The Nike Hijab Example 233
A Recipe for Scaling 234
Prove the Success with Documented Metrics 234
Attract Funds and Important Support to Grow 235
Work with Community Partners and Users to Build Credibility and Scale 236
The Speed Dilemma 237
Be Ready for the Unexpected 238
Navigating the Challenges of Equity in a Changing World 238
Notes 240
The Next Generation's Power: Rethinking Inclusion for a New Era 241
The DEI Reckoning: What Went Wrong? 241
A Movement That Lost Its Way 242
The Real Story Behind the Backlash: Disillusionment, Not Rejection 243
The Next Generation and the Crisis They Will Inherit 244
Inclusive Design as the Next Phase of Real Change 246
The Danger of Monolithic Thinking: Teaching People to Think Independently
248
The Next Generation's Awakening: Recognizing Their Influence in the
Corporate World 249
From Performative Change to Embedded Inclusion: The Next Chapter 252
Notes 252
Chapter 10 The Future of Inclusive Design 255
Future Modeling and the Decolonization of Futures 256
Decolonizing the Future 257
The Role of Design Fiction in Future Modeling 257
Why Future Modeling Matters for Inclusion 258
Exploring Future Scenarios for Inclusive Design 259
The Commons Economy: Cooperative Ownership as the New Standard 259
AI as the Ethical Guardian: Bias-Free Decision-Making or Algorithmic
Control? 260
A Day in This Future 260
Switches That Enable This Future 261
Critical Question 261
Neo-Tribalism: The Fragmentation of Society into Micro-Identities 261
A Day in This Future 261
Switches That Enable This Future 261
Critical Question 262
The Post-Diversity Workplace: Hiring for Adaptability, Not Identity 262
A Day in This Future 262
Switches That Enable This Future 262
Critical Question 263
The Resilience Index: Measuring Inclusion Like We Measure Carbon 263
A Day in This Future 263
Switches That Enable This Future 263
Critical Question 264
How Leaders, Decision-Makers, and Designers Should Use These Scenarios 264
Transitioning to Measuring Inclusion-Lessons from Sustainability 266
Distributivity: Measuring How Value Is Shared 268
How to Measure Distributivity 269
Applying Distributivity to the Digital Inclusion for Unbanked Citizens
Initiative 270
Expanding the Impact Through Distributivity 270
Measuring Distributivity: Practical Approaches 271
A Simple Formula for Distributivity 272
Advanced Methods for Measuring Distributivity 272
Additionality: Ensuring True Impact Rather than Displacement 275
How to Measure Additionality 276
Applying Additionality to a Real-World Example 276
Measuring Additionality: Practical Approaches 277
Why Additionality Matters 279
The Dual Framework: Using Distributivity and Additionality Together 279
Why One Metric Alone Is Not Enough 279
The Conceptual Matrix 280
Real-World Applications 280
A Future-Proof Approach to Inclusive Design 280
Why Inclusive Design Is the Best Future Strategy 281
The Role of Governments, Businesses, and Communities 281
A Call to Action: Moving from Reactive to Proactive Approaches 282
Conclusion: Designing a Just and Equitable Future 282
Notes 283
Index 285