Indigenous Language for Social Change Communication in the Global South (eBook, ePUB)

Redaktion: Salawu, Abiodun; Ullah, Mohammad Sahid; Uribe-Jongbloed, Enrique; Molale, Tshepang Bright

• Format: ePub

Produktbeschreibung

Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchanged via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change. Scholars of communication, sociology, and development studies will find this book of particular interest.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 298
• Erscheinungstermin: 22. Mai 2023
• Englisch
• ISBN-13: 9781666912050
• Artikelnr.: 67973767

Autorenporträt

Abiodun Salawu is professor of journalism, communication, and media studies and director of Indigenous Language Media in Africa (ILMA) at North-West University. Tshepang Bright Molale is senior lecturer in the School of Social Sciences at the University of Mpumalanga. Enrique Uribe-Jongbloed is professor and researcher at the School of Social Communication and Journalism, Universidad Externado de Colombia. Mohammad Sahid Ullah is professor of communication and journalism at the University of Chittagong.

Inhaltsangabe

Contents
Introduction: Social Change Communication in Indigenous Languages
Abiodun Salawu, Tshepang Bright Molale, and Enrique Uribe-Jongbloed
Part 1. Indigenous Mass Media and Health Communication
Chapter 1. Xhosa/English (Xhoslish) Code-Switching in Radio Health
Programming towards Communication for Development and Social Change:
Analysis of Selected Radio Station in South Africa
Moses Ofome Asak, Tshepang Bright Molale, and Abiodun Salawu
Chapter 2. Critical Discourse Analysis of Traditional Medicine Outdoor
Advertising and Public Health Issues in Northern Nigeria
Aondover Eric Msughter, Mohammad Garba Kuchi, and Abubakar Aliyu Abba
Chapter 3. Indigenous Language Status and the Threat to Transmission and
Acquisition of Traditional Medical Knowledge (TMK)
Janet O. Adekannbi
Chapter 4. Indigenous Languages, Digital Media, and COVID-19 Pandemic in
the Global South: A South African Discourse
Fulufhelo Oscar Makananise, Edgar Julius Malatji, and Shumani Eric Madima
Part 2. Resistance, Resilien