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Autorenporträt
Dr John Lipczynski is retired from the University sector. He contributes to the teaching and development of Executive MBA programmes in the private sector.
Professor John O.S. Wilson is Professor of Banking & Finance and Director of Research in the Management School at the University of St Andrews. He is Director for the Centre for Responsible Banking & Finance. His research interests include industrial organisation and banking.
Professor John Goddard is Professor of Financial Economics and Deputy Head of Bangor Business School at Bangor University. His research interests include industrial organisation, banking and the economics of professional football.
Inhaltsangabe
Part I: Theoretical Foundations 1. 1 Industrial organization: an introduction 2. 2 Production, costs, demand and profit maximization 3. 3 The neoclassical theory of the firm 4. 4 Managerial and behavioural theories of the firm 5. 5 Transaction costs, agency and resource-based theories of the firm 6. 6. Corporate governance Part II: Structural Analysis of Industry 7. 7 Oligopoly: non-collusive models 8. 8 Oligopoly: collusive models 9. 9 Game Theory 10. 10 Concentration: measurement and trends 11. 11 Determinants of seller concentration 12. 12 Barriers to entry 13. 13 Market structure, firm strategy and performance Part III: Analysis of Firm Strategy 14. 14 Pricing 15. 15 Auctions 16. 16 Product differentiation 17. 17 Advertising 18. 18 Research and development 19. 19 Horizontal mergers and strategic alliances 20. 20 Vertical integration 21. 21 Vertical restraints 22. 22 Network goods and services 23. 23 Diversification Part IV: Analysis of Public Policy 24. 24 Competition policy
Part I: Theoretical Foundations 1. 1 Industrial organization: an introduction 2. 2 Production, costs, demand and profit maximization 3. 3 The neoclassical theory of the firm 4. 4 Managerial and behavioural theories of the firm 5. 5 Transaction costs, agency and resource-based theories of the firm 6. 6. Corporate governance Part II: Structural Analysis of Industry 7. 7 Oligopoly: non-collusive models 8. 8 Oligopoly: collusive models 9. 9 Game Theory 10. 10 Concentration: measurement and trends 11. 11 Determinants of seller concentration 12. 12 Barriers to entry 13. 13 Market structure, firm strategy and performance Part III: Analysis of Firm Strategy 14. 14 Pricing 15. 15 Auctions 16. 16 Product differentiation 17. 17 Advertising 18. 18 Research and development 19. 19 Horizontal mergers and strategic alliances 20. 20 Vertical integration 21. 21 Vertical restraints 22. 22 Network goods and services 23. 23 Diversification Part IV: Analysis of Public Policy 24. 24 Competition policy
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