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  • Format: ePub

Leadership isn't about authority - it's about influence.
In Influence , Dr Judi Newman reveals how understanding the brain through a neuroscience lens can transform your ability to inspire, unite and deliver results. Drawing from her PhD research shadowing high-performing school principals, Newman demonstrates that without neuroplastic changes in the brain over time, there is limited learning and behaviour change. This groundbreaking book explores 12 essential Leadership Attributes and practical influence strategies you can implement immediately.
Whether you're a seasoned executive, an
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Produktbeschreibung
Leadership isn't about authority - it's about influence.

In Influence, Dr Judi Newman reveals how understanding the brain through a neuroscience lens can transform your ability to inspire, unite and deliver results. Drawing from her PhD research shadowing high-performing school principals, Newman demonstrates that without neuroplastic changes in the brain over time, there is limited learning and behaviour change. This groundbreaking book explores 12 essential Leadership Attributes and practical influence strategies you can implement immediately.

Whether you're a seasoned executive, an emerging leader or someone seeking to amplify their impact, Influence offers a unique blend of scientific insights and real-world application. Newman's research shows that the most effective leaders understand how to appeal to our inner motivations through biological processes in the brain. With compelling stories, evidence-based research and actionable tools, this book will help you master the art of influence and become the kind of leader who inspires others to bring out their best performance.


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Autorenporträt
Dr Judi Newman holds a PhD in Educational Neuroscience and is a leading Australian expert in social cognitive neuroscience. Drawing on her experience as a former high school principal and executive performance coach, she contextualises insights into human motivation, learning and influence. Her unique combination of academic qualifications in education, psychology and applied neuroscience empowers organisations to cultivate influential leaders as transformative agents of change.