Contents
- ADAS Technology
- Defining Innovation, Acceptance, Adoption, Resistance, and Diffusion
- Qualitative and Quantitative Research on Innovation Acceptance
- Factors for the Acceptance of Advanced Driver-Assistance Systems
Target Groups
- Researchers and students in the fields of economics and psychology
- Practitioners in the field of driver-assistance development and public institutions in the transport sector
The Author
Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.
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