This concise text introduces readers to one of the fundamental ideas in the business world.
Insights into the key ingredients of innovation, including business models, services, entrepreneurship and creativity are analysed alongside core contexts, such as disruptive technology. Students of business and management will appreciate additional coverage of the future of the field, including open innovation and the dark side of digital disruption.
This accessible book provides a thought-provoking, stimulating perspective that will make it a valuable resource for a range of academic and student audiences across business and management disciplines.
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