Keith Goffin, Rick Mitchell

Innovation Management (eBook, PDF)

Effective strategy and implementation

• Format: PDF

Produktbeschreibung

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 440
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137373441
• Artikelnr.: 47143385

Autorenporträt

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

Inhaltsangabe

1. Understanding Innovation and Innovation Management 2. Innovation in
Context 3. Service Innovation 4. Developing an Innovation Strategy 5.
Generating Innovative Ideas 6. Selecting the Innovation Portfolio 7.
Implementing Innovations 8. People, Culture and Organization 9.
Innovation-Performance and Capability.