The book then introduces the notion of "friction management," which invites us to re-examine creative tensions and explore how contradictions may spur or restrain change and innovation in this landscape. Innovation and change challenge established patterns, cultures, value systems, interests and network configurations-which creates a variety of frictions. Therefore, a theory of friction management is crucial, particularly in innovation-intensive industries, and can help professionals to understand change and the dynamics of innovation so that they can orchestrate events and learn to distinguish between the creative and negative frictions that can arise and that are important for change and the innovation process. Thus, the goal of friction management is to orchestrate, mobilize and (re)combine key organizational resources to strategically increase innovation capacity and promote dynamic renewal and creativity. It will be of interest to scholars and postgraduates in the areas of innovation management, sociology and business administration.
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