Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation, information technology, and artificial intelligence (AI). There is special emphasis on neglected topics such as the dark side of the innovation process-the unintended consequences of new ventures. Finally, the last chapter of this book summarizes a prescriptive model of the innovation process and attempts to answer the question: what causes innovation? Through the prism of the pandemic and the imperative quest to find a vaccine, this new edition examines and answers this question. Now fully revised and updated, this informative and unique book is designed as a resource for postgraduate students, academics, and professionals deeply committed to understanding and working through the innovation process.
With a focus not just on where innovation has led us to date, but also on where it may take us in the future, the second edition of Innovation Renaissance will find an audience wherever innovation is taught or practiced.
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