Innovative Solutions (eBook, PDF)

What Designers Need to Know for Today's Emerging Markets
Redaktion: Lahiri, Apala; Schaffer, Eric M.; Prabhu, Girish V.

• Format: PDF

Produktbeschreibung

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 260
• Erscheinungstermin: 16. August 2010
• Englisch
• ISBN-13: 9781439810507
• Artikelnr.: 57532642

Autorenporträt

Apala Lahiri Chavan, Girish V. Prabhu

Inhaltsangabe

An Introduction to Emerging Markets. Key Themes of Working in Emerging
Markets. Aspects of Innovation: Research and Technology. Usage Ecosystems:
Dynamics of Emerging Markets. Understanding Users in Emerging Markets:
What's Different? Case Studies. Interviews.