Lucy Küng-Shankleman

Inside the BBC and CNN (eBook, PDF)

Managing Media Organisations

• Format: PDF

Produktbeschreibung

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781135122294
• Artikelnr.: 38449244

Autorenporträt

Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.

Inhaltsangabe

Introduction
Chapter 1 What is organisation culture?
Chapter 2
Chapter 3 The mass paradigm fragments
Chapter 4 'Serving the nation'
Chapter 5 The 'Mouth of the South' and his 'Chicken Noodle Network'
Chapter 6 Continuous revolution
Chapter 7 Reinventing the news
Chapter 8 'Part of the British way of life'
Chapter 9 'Underdogs and outsiders'
Chapter 10 Reithianism versus Birtism
Chapter 11 Adrenaline
Chapter 12 A special case?