Instructor's Manual for Strategic Marketing Cases in Emerging Markets (eBook, PDF)

A Companion Volume
Redaktion: Adhikari, Atanu; Roy, Sanjit Kumar

• Format: PDF

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 90
• Erscheinungstermin: 27. Mai 2017
• Englisch
• ISBN-13: 9783319526973
• Artikelnr.: 53035713

Autorenporträt

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.
Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.

Inhaltsangabe

Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Case 2: Tanishq: Bringing Jewellery to Daily Life.- Case 3: ABC India Limited.- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits.- Case 5: To Switch or Not to Switch: Madhu's Dilemma.- Case 6: Funmax 4D Animation Theatre.- Case 7: Managing Social Media Communications at Garanti Bank.- Case 8: Revolution Ventures.- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Case 10: Irrway - A Green Personal Mobility Solution.- Case 11: Citrus Ventures - Distressed Asset Specialist.