Klaus Sommer Paulsen

Integrated Storytelling by Design (eBook, ePUB)

Concepts, Principles and Methods for New Narrative Dimensions

• Format: ePub

Produktbeschreibung

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level.

Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology.

Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 286
• Erscheinungstermin: 6. Juli 2021
• Englisch
• ISBN-13: 9781000403824
• Artikelnr.: 62129827

Autorenporträt

Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller and creative director. His expertise in the convergence of storytelling, digital innovation and experience design has been built through a career spanning decades and disciplines. He has collaborated with VIA University College Film & Transmedia, Aarhus University, University of Southern Denmark and University of Tartu Pärnu College. He was also the contributing editor of Create Converge's 2019 anthology Storytelling Beyond The Screen.

Inhaltsangabe

Acknowledgements
INTRODUCTION
Chapter 1 Enter the new world of storytelling by design
Chapter 2 Structure and application
Chapter 3 Key Components of Integrated Storytelling by Design
Chapter 4 Design principles of Integrated Storytelling
Chapter 5 Summary of INTRODUCTION
PART 1 STORY
Chapter 6 The rise, fall and rise of the living story
Chapter 7 The concept of Integrated Storytelling
Chapter 8 Essential elements of storytelling
Chapter 9 The War of the Worlds
Chapter 10 From theory to practice: Concepts transcending technologies
Chapter 11 The Integrated Storytelling Checklist
Chapter 12 Summary of PART I: STORY
PART 2 DESIGN
Chapter 13 The audience is the hero!
Chapter 14 Constructing immersive narrative designs with Story Spheres
Chapter 15 StoryWorlds, multi-dimensional StoryVerses and beyond
Chapter 16 From theory to practice: Constructing a basic Story Sphere
Chapter 17 Creating new narrative structures with Micro Stories
Chapter 18 Stories that learn
Chapter 19 From theory to practice: Structuring Micro Stories
Chapter 20 Summary of PART II: DESIGN
PART 3 AUDIENCE
Chapter 21 The Innermost Journey
Chapter 22 Audience layer compositions
Chapter 23 From theory to practice: Creating an audience code set
Chapter 24 Designing connections across audience gaps
Chapter 25 Designing a creator - audience connection script
Chapter 26 The audience and the Integrated Story Sphere
Chapter 27 The new roles of the audience
Chapter 28 Variations of the alien encounter
Chapter 29 From theory to practice: Audience role timeline mapping
Chapter 30 Contextual audience design
Chapter 31 From theory to practice: Audience context
Chapter 32 Adjusting to a new audience mindset
Chapter 33 Summary of PART III: AUDIENCE
PART 4 EXPERIENCE
Chapter 34 The design of memories
Chapter 35 Essential elements of successful themed and branded experiences
Chapter 36 From theory to practice: Micro Experiences in sequence
Chapter 37 Summary of PART IV: EXPERIENCE
PART 5 CONVERGENCE
Chapter 38 The creative potential of Hybrid Thinking
Chapter 39 The Integrated Storytelling design dimensions
Chapter 40 From theory to practice: Experiential narrative
Chapter 41 From theory to practice: Vertical and horizontal integration
Chapter 42 Summary of PART V: Convergence
PART 6 CREATION
Chapter 43 Creating Integrated Storytelling
Chapter 44 Building foundations for success with Creative Strategy
Chapter 45 Testing Integrated Storytelling concepts
Chapter 46 Acknowledging the dark side of storytelling
Chapter 47 From theory to practice: Uncovering hidden agendas
Chapter 48 Summary of PART VI: CREATION
Part 7 APPLICATION
Chapter 49 Themed attractions
Chapter 50 CASE: Enchanted Kingdom
Chapter 51 CASE: Anna Sophie & The Castle
Chapter 52 Modern and Experiential Marketing
Chapter 53 CASE: Bleed For The Throne
Chapter 54 Cultural Heritage
Chapter 55 CASE: The Cultural Heritage Journey
Chapter 56 Game Design
Chapter 57 CASE: EVE Online
Chapter 58 Retail
Chapter 59 CASE: LEGO
Chapter 60 Virtual Worlds
Chapter 61 CASE: Castle Gillian
Chapter 62 Cases Online
Chapter 63 Summary of PART VII: APPLICATION
FUTURECASTING
Chapter 64 The future of the story experience
AFTERWORD
Chapter 65 Storytelling is becoming more than storytelling ever was
LITERATURE
Literature and Media Online

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Introduction 1. Enter the new world of storytelling by design 2. Structure 3. Seven key components of Integrated Storytelling by Design 4. Design principles and elements of Integrated Storytelling Part I: Story 5. The rise, fall and rise of the living story 6. The concept of Integrated Storytelling 7. The War of the Worlds 8. CASE: The War of The Worlds Immersive Experience 9. From theory to practice: Concepts transcending technologies 10. The Integrated Storytelling check list Part II: Design 11. The audience is the hero! 12. Constructing immersive narrative designs with Story Spheres 13. From theory to practice: Constructing a basic Story Sphere 14. Creating new narrative structures and dynamics with Micro Stories 15. From theory to practice: Structuring Micro Stories Part III: Audience 16. Audience layer compositions 17. From theory to practice: Creating an audience code set 18. Designing connections across audience gaps 19. Designing a Creator - Audience Connection Script 20. The audience and the Integrated Story Sphere 21. The new roles of the audience 22. Variations of The Alien Encounter 23. From theory to practice: Audience role timeline mapping 24. Contextual Audience Design 25. From theory to practice: Audience context 26. Adjusting to a new audience mindset Part IV: Experience 27. The design of memories 28. Theory to practice: Working with Micro Experiences in sequence Part V: Convergence 29. The Integrated Storytelling design dimensions 30. Theory to practice: Integrated Experiential Narrative 31. Theory to practice: Vertical and horisontal integration Part VI: Creation 32. Creating Integrated Storytelling 33. Testing Integrated Storytelling concepts 34. Acknowledging The Dark Side of Storytelling 35. From theory to practice: Uncovering hidden agendas Part VII: Application 36. Themed attractions 37. CASE: Star Wars Galaxy's Edge 38. Game Design and Beyond 39. CASE: The Last of Us 40. CASE: EVE Online: True Stories 41. The New Retail Experience 42. CASE: Søstrene Grene 43. Integrated Storytelling for Modern Marketing 44. CASE: Bleed For The Throne Futurecasting 45. The future of the Story Experience Afterword 46. Storytelling is not what storytelling was Literature and Media