This book is structured by general personas considered as its primary target audience, ranging from:
- Early-stage practitioners seeking to learn effective management of IA programs
- Established IA practitioners seeking to drive maturity and scale
- Business leaders seeking to understand how to drive business value using IA
- Practitioners or academicians seeking to collaborate
This book is strongly recommended for practitioners seeking to plan, implement, and scale IA practices in their organization and for researchers and students who intend to study strategy, implementation, and management of IA practice to accelerate the digital transformation agenda.
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