This book explores both the promise and the pitfalls of social media. From its role in participatory politics, crowd-sourced crisis response, and cultural promotion to its misuse in everyday life, it examines the expanding impact of social platforms. Through a thought-provoking analysis, it asks: How do we channel this power meaningfully in the age of relentless digital integration? It suggests that the solution is not to disconnect, but to reimagine connection - with responsibility, awareness, and purpose.
The book will be specifically valuable for students teachers and practitioners of Communication and Media, Public Policy, Public Administration, Sociology, and General Management.
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