Mai Nguyen-Phuong-Mai

Intercultural Communication (eBook, ePUB)

An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse

• Format: ePub

Produktbeschreibung

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.

It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses.

The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 376
• Erscheinungstermin: 1. Oktober 2025
• Englisch
• ISBN-13: 9781040791608
• Artikelnr.: 75564934

Autorenporträt

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.