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The 9th International Research Seminar in Service Management founded by Pierre Eiglier and Eric Langeard in 1990 was held in La Londe, France, in Spring 2006. It was a success in terms of the quality of the papers presented, and the number of scholars who attended it. This e-book of the International Journal of Service Industry Management features five stimulating papers that were presented at the Seminar. They reflect the spirit as well as the content of the Seminar. They include a mix of conceptual thinking and field research; a mix of nationalities and a mix of disciplines, marketing, human…mehr

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Produktbeschreibung
The 9th International Research Seminar in Service Management founded by Pierre Eiglier and Eric Langeard in 1990 was held in La Londe, France, in Spring 2006. It was a success in terms of the quality of the papers presented, and the number of scholars who attended it. This e-book of the International Journal of Service Industry Management features five stimulating papers that were presented at the Seminar. They reflect the spirit as well as the content of the Seminar. They include a mix of conceptual thinking and field research; a mix of nationalities and a mix of disciplines, marketing, human resources management, strategy, and operations which constitute the heart and the wealth of services as a research area.

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