Seni Hazzan, Alym Amlani, Paul Davis

International Business Growth Strategies for Emerging Markets (eBook, ePUB)

Creating Sustainable Entrepreneurial Expansion

• Format: ePub

Produktbeschreibung

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world's fastest-growing economies.

The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry.

Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 278
• Erscheinungstermin: 20. Oktober 2025
• Englisch
• ISBN-13: 9781040432815
• Artikelnr.: 75421500

Autorenporträt

Seni Hazzan has taught at Berkeley, Harvard, Yale, Menlo and Pepperdine Universities; he is now a member of faculty at Hult International Business School based in Boston, Mass. A graduate of the Universities of Maiduguri, Yale, Berkeley and Pepperdine, he holds both CPA and FCA professional designations.

Alym Amlani CPA is a recognized thought leader and highly respected educator at the University of British Columbia's Sauder School of Business, the Langara School of Management, and Kwantlen Polytechnic University's Melville School of Business.

Paul Davis has returned to academia after a lifetime in international business. Trained as a lawyer in the United Kingdom, he emigrated to Canada and earned his doctorate in law from the University of Ottawa.

Inhaltsangabe

CHAPTER 1: MARKET CATEGORIES CHAPTER 2: THE VUCA FRAMEWORK CHAPTER 3:
SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS CHAPTER 4:
EMERGING MARKET MACROECONOMICS AND ANALYSIS CHAPTER 5: EMERGING MARKET
CONSUMERS CHAPTER 6: MARKET ENTRY MODES CHAPTER 7. FORMULATING VISION AND
MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE
CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS CHAPTER 9: SUPPLY
CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS CHAPTER 10: LEGAL
COMPLEXITY IN EMERGING MARKETS CHAPTER 11: HUMAN RESOURCES AND TALENT
MANAGEMENT IN EMERGING MARKETS CHAPTER 12: FINANCING, FUNDRAISING, AND
INVESTMENT IN EMERGING MARKETS CHAPTER 13: TRENDS AND OPPORTUNITIES IN
EMERGING MARKETS APPENDIX