In 2019, survey methodologists, survey practitioners, and survey operations specialists participated in an international workshop at the University of Nebraska-Lincoln to identify best practices for surveys employing interviewers and outline an agenda for future methodological research. This book features 23 chapters on survey interviewing by these worldwide leaders in the theory and practice of survey interviewing. Chapters include:
- The legacy of Dr. Charles F. Cannell's groundbreaking research on training survey interviewers and the theory of survey interviewing
- Best practices for training survey interviewers
- Interviewer management and monitoring during data collection
- The complex effects of interviewers on survey nonresponse
- Collecting survey measures and survey paradata in different modes
- Designing studies to estimate and evaluate interviewer effects
- Best practices for analyzing interviewer effects
- Key gaps in the research literature, including an agenda for future methodological research
- Chapter appendices available to download from https://digitalcommons.unl.edu/sociw/
Written for managers of survey interviewers, survey methodologists, and students interested in the survey data collection process, this unique reference uses the Total Survey Error framework to examine optimal approaches to survey interviewing, presenting state-of-the-art methodological research on all stages of the survey process involving interviewers. Acknowledging the important history of survey interviewing while looking to the future, this one-of-a-kind reference provides researchers and practitioners with a roadmap for maximizing data quality in interviewer-administered surveys.
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