Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book's sections include:
- K-pop Music
 - Popular Cinema
 - Television
 - Web Drama, Webtoon and Animation
 - Digital Games and Esports
 - Lifestyle Media, Fashion and Food
 - Nation Branding
 
An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.
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