Richard Pettinger

Introduction to Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field.

Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 696
• Erscheinungstermin: 6. März 2020
• Englisch
• ISBN-13: 9781137218995
• Artikelnr.: 62718447

Autorenporträt

RICHARD PETTINGER is Lecturer in Management Studies at University College London, UK.

Inhaltsangabe

Preface
PART ONE: THE FOUNDATIONS OF MANAGEMENT
Introduction
Managing in a Changing Environment
Organisational and Managerial Performance
Risk
Ethics
Globalisation
Organisations, Managers and the Environment
Case Study
PART TWO: STRATEGY, POLICY, DIRECTION AND PRIORITIES
Strategy, Policy and Direction
Investment Appraisal
Marketing
Managing Operations and Projects
Financial Management
Quantitative Methods
Product and Service Development and Innovation
Case Study
PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS
Innovative, Creative and Entrepreneurial Management
Culture
Perception, Attitudes, Values and Beliefs
Communication
Organisation Technology, Structure and Design
Human Resource Management
Leadership and Management
Case Study
PART FOUR: MANAGEMENT IN ACTION
Management, Influence, Power and Authority
Corporate Governance
Teams and Groups
Management and Motivation
The Management of Conflict
Management in Practice
Managing for the Present and Future
Case Study
Bibliography.