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  • Format: ePub

The book explores the essential practices and strategies for driving stakeholder value, focusing on the ITIL® 4 framework. It begins with an in-depth analysis of the customer journey, including how to design and improve value streams, ensuring customer satisfaction and service quality. The book moves into targeting markets and stakeholders, offering methods for market segmentation and defining strategies for better customer engagement. In subsequent chapters, the book delves into building strong relationships with both suppliers and customers, a cornerstone of service management success. The…mehr

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Produktbeschreibung
The book explores the essential practices and strategies for driving stakeholder value, focusing on the ITIL® 4 framework. It begins with an in-depth analysis of the customer journey, including how to design and improve value streams, ensuring customer satisfaction and service quality. The book moves into targeting markets and stakeholders, offering methods for market segmentation and defining strategies for better customer engagement. In subsequent chapters, the book delves into building strong relationships with both suppliers and customers, a cornerstone of service management success. The exploration of service offerings and demand management provides actionable insights into shaping and delivering services that meet customer needs and expectations. The process of aligning expectations through value co-creation and service agreements also becomes a focus, preparing readers to manage all stages of the service lifecycle effectively. With detailed discussions on onboarding and offboarding, continual value co-creation, and service value measurement, the book provides a holistic approach to creating sustainable value for all stakeholders. This text is invaluable for professionals seeking to understand and apply ITIL® 4's principles in real-world scenarios.


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Autorenporträt
Claire Agutter is a service management trainer, consultant and author. In 2020, she was one of Computer Weekly's Top 50 Most Influential Women in Tech. In 2018 and 2019 she was recognised as an HDI Top 25 Thought Leader and was part of the team that won itSMF UK's 2017 Thought Leadership Award.Claire provides regular, free content to the ITSM community as the host of the popular ITSM Crowd hangouts, and is the chief architect for VeriSM(TM), the service management approach for the digital age. She is the director of ITSM Zone, which provides online ITSM training, and Scopism, a content and consulting organisation.Claire has also worked with ITGP to publish Service Integration and Management (SIAM(TM)) Foundation Body of Knowledge (BoK), Second edition and Service Integration and Management (SIAM(TM)) Professional Body of Knowledge (BoK), Second edition.