John McCreery

Japanese Consumer Behaviour (eBook, PDF)

From Worker Bees to Wary Shoppers

• Format: PDF

Produktbeschreibung

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 278
• Erscheinungstermin: 8. April 2014
• Englisch
• ISBN-13: 9781136831171
• Artikelnr.: 40831357

Autorenporträt

Authored by McCreery, John

Inhaltsangabe

Introduction
Chapter 1 Material Conditions
Chapter 2 Emotional Responses
Chapter 3 That 'Typical Japanese', The Baby Boomer Salaryman
Chapter 4 Women Spread their Wings
Chapter 5 Ideal Couples and Other Choices
Chapter 6 What's Happening to the Children?
Chapter 7 Growing Old in an Aging Japan
Chapter 8 Real Places, Imaginary Spaces
Chapter 9 Putting Japan in Perspective