Using a variety of qualitative and quantitative research methods, the book analyzes the transformation of media convergence in China based on the characteristics of the mobile internet. From three key perspectives-media organization, content, and users-the book discusses the difficulties Chinese journalism faces due to technological advances and analyzes the evolving strategies of Chinese media and their implications. In doing so, the book provides a vivid picture of the transformation of Chinese journalism in the mobile internet era and initiates a theoretical dialogue with global journalism studies.
The title will appeal to scholars and students of journalism, news media, and communication, especially those interested in the case of China.
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