Sandra Cain

Key Concepts in Public Relations (eBook, PDF)

• Format: PDF

Produktbeschreibung

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 264
• Erscheinungstermin: 30. April 2009
• Englisch
• ISBN-13: 9781137021748
• Artikelnr.: 62860789

Autorenporträt

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.