Kill your agency - English Version (eBook, ePUB) - Bessis, Lukas-Pierre
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Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone) | Creative Effectiveness: How it works and what it brings | The six factors of effectiveness for a creative idea | Numerous examples from practice, for viewing and downloading …mehr

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  • Größe: 9.4MB
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Produktbeschreibung
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.

About the book:

  • With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
  • Creative Effectiveness: How it works and what it brings
  • The six factors of effectiveness for a creative idea
  • Numerous examples from practice, for viewing and downloading


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Autorenporträt
Lukas-Pierre Bessis Lukas-Pierre Bessis ist Industriekaufmann, Diplom-Sprecher undKommunikationspädagoge. Er hat als Führungskraft im Marketing,Creative Director und CEO Finance gearbeitet.