Michael J. Worth

Leading the Campaign (eBook, ePUB)

The President and Fundraising in Higher Education

• Format: ePub

Produktbeschreibung

Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today's changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 166
• Erscheinungstermin: 31. Dezember 2016
• Englisch
• ISBN-13: 9781475828863
• Artikelnr.: 47816772

Autorenporträt

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

Inhaltsangabe

Preface
Acknowledgments
1The Comprehensive Campaign
2Campaign Phases: Key Decisions and Tasks
3The Campaign Team
4Campaign Goals, Priorities, and Objectives
5Campaign Resources and Policies
6Executing the Campaign
7The Art of Fundraising
8Post-Campaign Evaluation, Planning, and Stewardship
9Campaign Communications and Events
Conclusion
About the Author
Index