Raj Aseervatham

Leading Tomorrow (eBook, PDF)

How Effective Leaders Change Paradigms, Build Responsible Brands, and Transform Employees

• Format: PDF

Produktbeschreibung

Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses - through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them - based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society's contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an increasingly savvy millennial stakeholder base, authentic leadership and its ability to effect cultural shifts in the DNA of businesses is essential. Failure to do so will likely result in shorter and less successful tenures of Board members and C-suite leaders as this business trend spreads. This book looks at how the emerging generation of leaders must change paradigms and transform their employees to do more than just operate a business. It examines how to effect culture shifts that are necessary to innovate businesses so that they simultaneously meet market needs while meeting stakeholder expectations on concerns as varied as ethical business conduct, labor practices, climate change, responsible use of diminishing natural resources and contribution to socio-economic challenges in their market catchments. These are perspectives and skills that are still glossed over, by academic and professional institutions, as they develop the leaders of the future. Essentially, this book: . Articulates the strategic business case for doing good in a good business; the why, and where this trajectory is leading . Provides strategies to lead authentically on the array of issues that provide key stakeholders - customers, investors, governments and employees - with a greater reason to engage with and build loyalty to the business . Provides strategies to energize and spark innovation among his/her employees in an organization on these issues so that transformative power is harnessed.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 260
• Erscheinungstermin: 5. Januar 2021
• Englisch
• ISBN-13: 9781000284874
• Artikelnr.: 60575634

Autorenporträt

Dr. Raj Aseervatham has more than 30 years of experience in government,

private industry and consulting. He has worked across a broad range

of sectors in North America, South America, Europe, Asia, the Pacific

Region and Africa. His qualifications include a PhD in engineering and an

MBA majoring in international projects. He has established multinational

consulting sectors for one of the world's largest consulting firms, started

and grown successful consulting enterprises, and provided strategic

direction and governance on the boards of various organizations.

Inhaltsangabe

Contents
Preface.....................................................................................................ix
About the
Author.................................................................................
xiii
Chapter 1 The Business
Ecosystem..................................................... 1
Chapter 2 New
Leaders........................................................................
9
Chapter 3 A Call for
Change.............................................................. 15
Chapter 4
Investors.............................................................................
27
Chapter 5
Customers..........................................................................
45
Chapter 6
Employees..........................................................................
55
Chapter 7
Community.......................................................................
65
Chapter 8
Government.......................................................................
71
Chapter 9 Global
Trends....................................................................
73
Chapter 10 Tomorrow's Global
Goals............................................... 101
Chapter 11 A New
Balance................................................................ 123
Chapter 12 The Personal
Journey...................................................... 143
Chapter 13
Imagine............................................................................
151
Chapter 14 Find
Purpose...................................................................
159
Chapter 15 Have
Faith........................................................................
163
Chapter 16
Believe..............................................................................
169
Chapter 17
Know................................................................................
173
Chapter 18
Do.....................................................................................
177
Chapter 19
Prove................................................................................
183
Chapter 20 The
Board........................................................................
187
Chapter 21 The
Executive..................................................................
203
Chapter 22 The
Organization............................................................
209
Chapter 23
Language..........................................................................
217
Chapter 24
Habits...............................................................................
225
Chapter 25
Disciplines.......................................................................
231
Chapter 26
Courage............................................................................
237
Index.....................................................................................................
241