Sonny Vaccaro

Legends and Soles (eBook, ePUB)

Business, Creativity and Basketball - A Memoir of an Improbable Life

• Format: ePub

Produktbeschreibung

The brilliant autobiography from the 'saviour of Nike'

If you're a sneaker head, you know him as the Savior of Nike. If you've watched Air you saw Matt Damon's portrayal of the man who discovered Michael Jordan and how he revolutionized the payment structure of endorsements for athletes. Legends and Soles tells Sonny's story - his blind-sided firing by Nike Chairman Phil Knight, the landmark 2021 Supreme Court decision that upended big-time college sports, the countless days and nights of watching athletes compete, and so much more that only Sonny can retell.

Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides truth to storylines and headlines including:

· Vaccaro's pivotal role in the never-before-told story of the courting and signing of Michael Jordan

· How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archival Adidas on a RICO charge of corporate espionage

· His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett and Tracy McGrady and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown

· The high stakes drama behind the O'Bannon lawsuit that changed the entire landscape in college sports

· Filled with in-depth stories and photos illuminating some of Sonny's most treasured career memories, Legends and Soles is the long-awaited memoir of a giant in the story of American sports.

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Produktdetails

• Verlag: HarperCollins Publishers
• Seitenzahl: 256
• Erscheinungstermin: 25. Februar 2025
• Englisch
• ISBN-13: 9780008738976
• Artikelnr.: 72300031

Autorenporträt

Sonny Vaccaro is a former sports marketing executive at Nike Inc, where he signed Michael Jordan to his first sneaker deal. He also worked for Adidas and Reebok. He lives in California.

Rezensionen

"Legends and Soles is a riveting narrative that describes first-hand Vaccaro's remarkable, quintissentially American journey from a self-described "motormouthed extrovert and disruptor who managed to underachieve academically" to one of the most influential sports marketers of all time, not to mention the person who is arguably most responsible for forcing the NCAA to usher in a new era of revenue sharing and athlete compensation." - Seth Davis, Hoops HQ

"Sonny's had a lot of different lives in this business - he signed Michael, he signed Kobe, nearly signed LeBron, but what he did with Ed O'Bannon and taking on the NCAA is really his legacy because he paved the way to help players get paid. He helped usher in name, image and likeness - not without a fight." - Dan Patrick, The Dan Patrick Show

"Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news stories that connect him to some of the biggest milestones in American sports, he still has plenty of new stories to tell." - Dan Wolken, USA Today

"Legends and Soles is a riveting narrative that describes first-hand Vaccaro's remarkable, quintissentially American journey from a self-described "motormouthed extrovert and disruptor who managed to underachieve academically" to one of the most influential sports marketers of all time, not to mention the person who is arguably most responsible for forcing the NCAA to usher in a new era of revenue sharing and athlete compensation." - Seth Davis, Hoops HQ

"Sonny's had a lot of different lives in this business - he signed Michael, he signed Kobe, nearly signed LeBron, but what he did with Ed O'Bannon and taking on the NCAA is really his legacy because he paved the way to help players get paid. He helped usher in name, image and likeness - not without a fight." - Dan Patrick, The Dan Patrick Show



"Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news stories that connect him to some of the biggest milestones in American sports, he still has plenty of new stories to tell." - Dan Wolken, USA Today