Mustafa Al-Dori

Lexicon of Marketing Terminology (Lexicon of Tech and Business, #6) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Master Modern Marketing with the Ultimate Terminology Guide - 400+ Key Concepts Explained

Are you a marketer, entrepreneur, or student looking to dominate the language of marketing? Lexicon of Marketing Terminology is your essential reference guide, packed with 400+ must-know terms-from classic principles like brand equity and customer segmentation to cutting-edge strategies like AI-driven marketing and voice search optimization.

Why This Book?

• Comprehensive & Up-to-Date - Covers digital, traditional, and emerging marketing trends-perfect for beginners and experts.
• Clear & Practical Definitions - No fluff, just straightforward explanations with real-world applications.
• SEO & Digital Marketing Focus - Master terms like CTR, CRO, PPC, SEM, and marketing automation like a pro.
• Perfect for Professionals & Students - Whether you're prepping for a campaign, studying for an exam, or scaling a business, this book is your go-to resource.

Who Needs This Book?

• Marketers & Advertisers - Stay ahead with the latest industry terminology.
• Business Owners & Entrepreneurs - Understand marketing strategies to boost sales and brand growth.
• Students & Educators - A must-have textbook supplement for marketing and business courses.
• Aspiring Digital Marketers - Learn SEO, social media marketing, and data analytics terms effortlessly.

Key Topics Covered:

• Digital Marketing - SEO, SEM, PPC, Email Marketing, Social Media Ads
• Branding & Strategy - Brand Awareness, Positioning, Customer Journey, USP
• Data & Analytics - KPI, ROI, Predictive Analytics, Attribution Models
• Emerging Trends - AI Marketing, Voice Search, Web3, Metaverse Advertising

Part of the Bestselling Lexicon of Tech and Business Series This book is part of a highly acclaimed series trusted by professionals worldwide. Each volume delivers 400+ specialized terms in an easy-to-digest format.

Don't Just Learn Marketing-Speak It Fluently Whether you're writing a proposal, optimizing a campaign, or preparing for an interview, this book ensures you never miss a key term.

Get Your Copy Now and Become a Marketing Terminology Expert

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Produktdetails

• Verlag: Mustafa Al-Dori
• Erscheinungstermin: 1. April 2025
• Englisch
• ISBN-13: 9798230454588
• Artikelnr.: 73770021

Autorenporträt

Dr. Mustafa Kamal Mustafa Al-Dori is a business administration expert specializing in marketing. He earned his doctorate from Ain Shams University, Faculty of Business, and has a strong passion for bridging theory with real-world applications.

With extensive experience in supporting small and medium-sized enterprises, Dr. Al-Dori has contributed to numerous successful projects. He is a distinguished speaker at conferences, a contributor to training programs, and an author of research published in high-impact journals. Through his work, he continues to inspire and empower the next generation of business leaders.