John Buschman

Libraries, Classrooms, and the Interests of Democracy (eBook, ePUB)

Marking the Limits of Neoliberalism

• Format: ePub

Produktbeschreibung

Library marketing and advertising in schools are now very widespread practices. Since libraries and schools have been strongly linked to economic performance, adopting marketing and advertising techniques into them is often seen as a natural extension of that linkage. But should that be the case? John Buschman argues that as we shape and guide our educative institutions, we should carefully consider the consequences. In Libraries, Classrooms, and the Interests of Democracy: Marking the Limits of Neoliberalism, Dr. Buschman details the connections between our educative institutions and democracy, and the resources within democratic theory reflecting on the tensions between marketing, advertising, consumption, and democracy. Drawing on wide scholarship to explore some of the history of democratic theory and its intertwinements with capitalism, the author helps the reader think about how democracies can deal with the challenges of this current historical phase. The complex arguments of de Tocqueville, Dewey, Marx, and many others help clarify how the market has pierced classrooms and libraries with advertising and marketing-and why this is of concern in the interests of democracy. In this volume, Buschman provides a history of marketing and advertising and their entanglements with democracy, education, and libraries. He then engages Democratic Theory and the framework it provides to critique neoliberalism's influences. A final chapter traces the trajectory of neoliberalism and educative institutions on our democracy. Throughout, the book makes clear that issues concerning public educative institutions in a democracy are political. A provocative and engaging book, Libraries, Classrooms, and the Interests of Democracy should be required reading for anyone interested in the challenges facing libraries today.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 288
• Erscheinungstermin: 30. Juli 2012
• Englisch
• ISBN-13: 9780810885295
• Artikelnr.: 37850987

Autorenporträt

John Buschman is Dean of University Libraries at Seton Hall University. He was previously Associate University Librarian for Scholarly Resources and Services at Georgetown University. Buschman is currently on the editorial boards of Library Quarterly and the Journal of Academic Librarianship. He is the author of Dismantling the Public Sphere: Situating and Sustaining Libraries in the Age of the New Public Philosophy (2003); editor of Critical Approaches to Information Technology in Librarianship: Foundations and Applications (1993); co-editor of Library as Place: History, Community and Culture (2006), Information Technology in Librarianship: New Critical Approaches (2008), Critical Theory for Library and Information Science:  Exploring the Social from Across the Disciplines (2010), and many articles.

Inhaltsangabe

Author's Preface Part I: Setting the Stage Chapter 1: Should We Be Bothered
By Library Marketing and Advertising in the Classroom, and If So, Why?-An
Introduction Chapter 2: An Historical View I: A Précis on the Entanglements
of Democracy, Education, and Libraries in America Chapter 3: An Historical
View II: A Précis on Advertising in Schools, Marketing in Libraries, and
the Appeal of Neoliberalism Chapter 4: From Theoretical to Empirical
Critiques of Advertising: Have They Deepened Understanding of Democracy and
Our Educative Institutions? Part II: The Insights of Democratic Theory
Chapter 5: Tocqueville and the Centrifugal/Centripetal Forces Within
America: Why (and How Much) Our Practices in Libraries and Classrooms
Matter Chapter 6: A Practical Communitarianism: Educative Institutions,
Social Bonds, and Neoliberalism's Incursions Chapter 7: Deliberative
Democratic Theory's Deeper Critique: The Profound Effects of
Neoliberalism's Grammar in Educative Institutions Chapter 8: Looking Ahead
at Neoliberalism's Trajectory: The Continuing Interests of Democracy and
Educative Institutions-A Conclusion References Author Biography