Fully illustrated with stunning photos and original art throughout: A gorgeous four-color package, Stiers's new book features 120 recipes beautifully showcased through full-bleed images from acclaimed photographed Juan Patino, as well as a wealth of original illustrations from the author, a talented artist.
Acclaimed author: Misty Bell Stiers is a successful writer, artist, executive creative director, and expert on Wicca. Her memoir Witch, Please: Finding Magic in Modern Times was published in HC and ebook in 2018, as one of Apollo's first books, and published in PB in 2022. Across formats it has net sales of 3,000 copies and an average rating of 4.7 out 5 stars, with gushing reader reviews. Moving a talented author from memoir to cookbook will bring a wider audience, in addition to her existing fan base.
120 recipes with broad appeal and a home in Apollo's cookbook publishing program: Apollo's cookbook publishing program has soared with the most recent title achieving a New York Times feature among a wealth of other press. This new title's content is designed not just for the Wicca-minded or curious, but for all cookbook lovers eager to infuse their meals with hope, love, encouragement, and comfort. Recipes include breakfasts, lunches, dinners, sides, desserts, sauces, and condiments, and the book covers how to tweak and change ingredients, depending on the emotional and spiritual needs of the reader.
Established foreword writer: Stiers's new book includes a foreword from Dawn Aurora Hunt, the owner of Cucina Aurora Kitchen Witchery and the author of A Kitchen Witch's Guide to Recipes For Love & Romance (S&S, 8/25/20), which has scanned sales of 2,600. Hunt will promote the book to her audience and her contribution will add a known name.
Surging audience of home cooks in the wake of Covid-19: According to a survey by Hunter PR, 54 percent of respondents said they cook more than before the pandemic, 75 percent said they have become more confident in the kitchen, and 51 percent said they will continue to cook more after the crisis ends. Per the New York Times, online searches for cooking classes and cooking tutorials have surged, pointing to a wide market of home cooks eager to find guidance and recipes like this book includes.
Holiday Tie-Ins: Publishing in advance of the spring equinox, the book will be promoted as a holiday tie-in for Wiccans and other celebrants and repromoted as a perfect Mother's Day gift just two months later.
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