Andrew Wetzler

Lightning In A Search Engine (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Andrew Wetzler co-founded MoreVisibility in 1999. Beginning in 2003 he began writing a monthly newsletter article that shed light on the evolution of Internet Marketing with a focus on helping sales organizations prioritize their inititiatives and make the best use of their resources.

Lightning In a Search Engine is a compilation of those articles.

This book will be a great refresher for those who have lived and worked in in Digital Marketing over the past twenty years and a fantastic historical perspective for anyone looking to brush up on how Search, Social, Analytics and Web Design / Usability have blossomed into a mature industry

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Produktdetails

• Verlag: Digital South Florida, Inc.
• Erscheinungstermin: 30. Mai 2019
• Englisch
• ISBN-13: 9781393931386
• Artikelnr.: 56954102

Autorenporträt

Andrew Wetzler has been involved in Sales and Marketing since 1983.

His first sales experience was during college when he started a business selling coupon book ads to businesses in New Orleans while attending Tulane University.

After graduation, he went to work in the field of Numismatics and spent the next few years selling rare gold and silver coins to collectors via advertisements in the WSJ and Tele-Sales.

Next, he wrote a course on establishing an effective inside sales operation for the American Management Association and taught it for seven years in the mid-nineties, while concurrently consulting and training organizations on those same topics.

In 1999, sensing that the Internet was a game / life changing technology, Andrew began experimenting with Search Engine Optimization and gauging interest among his current clients. Shortly thereafter, he co-founded MoreVisibility with Dennis Pushkin.

2019 marks MoreVisibility's 20th anniversary. The company continues to be recognized as industry leaders in Search, Interactive Marketing, Analytics, Social Media and Design / Development.

Andrew writes and speaks broadly on Digital Marketing and has a particular focus on the nuances of B2B and Manufacturing organizations that are committed to re-aligning their internal Sales and Marketing teams to fully leverage the opportunities that Digital presents.