Li'l Black Book of Referrals by Michael S. Finn is a practical guide to leveraging referral marketing for business growth. It emphasizes the power of customer advocacy, showing how satisfied customers can become brand ambassadors who drive new sales through word-of-mouth and digital referrals. The book provides strategies for designing, optimizing, and sustaining effective referral programs, including incentives, CRM tracking, social media integration, and data-driven decision-making. Through real-world case studies, Finn demonstrates how businesses can create a profitable referral ecosystem that enhances customer loyalty, maximizes conversions, and builds a sustainable competitive advantage.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.