Harold Mitchell

Living Large (eBook, ePUB)

The World Of Harold Mitchell

• Format: ePub

Produktbeschreibung

When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchell's journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move. Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta. Living Large reveals Harold's loves: family, a great business deal, a brilliantly produced TV commercial, and dislikes: disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle. Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 304
• Erscheinungstermin: 1. September 2009
• Englisch
• ISBN-13: 9780522859430
• Artikelnr.: 37830775

Autorenporträt

Harold Mitchell's career in advertising started at seventeen when he left West Gippsland for Melbourne with GBP 2 in his pocket and found a job as an office boy in an ad agency. By the time he was thirty-three he was running the media buying operations of Masius Wynne Williams, Australia's third-biggest ad agency. In 1976 he opened Mitchell & Partners, now the largest independently owned media buying agency in Australia, of which he remains chairman and sole owner.