Gavin Armstrong, Herb Shoveller

Lucky Iron Fish (eBook, ePUB)

A Social Enterprise Tackling Iron Deficiency

• Format: ePub

Produktbeschreibung

• An impactful social enterprise tackles iron deficiency worldwide after Dr. Christopher Charles, who developed the Lucky Iron Fish, brought Dr. Gavin Armstrong on board to build the business
• The simple iron ingot shaped like a fish is placed in cooking pots to give iron to anyone eating the food and can be re-used over and over
• Book publication is timed as part of an increasing focus on North American wellness market penetration for the business, although it continues marketing its product in developing countries
• Story is part of a wider trend of socially conscious corporations (B Corps) gaining attention from consumers
• Similar to social entrepreneurship stories such as How to Change the World and Start Something That Matters by the founder of TOMS shoes, this story reveals the nitty gritty of having an positive impact while growing a business

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Produktdetails

• Verlag: Dundurn Press
• Seitenzahl: 176
• Erscheinungstermin: 31. Oktober 2023
• Englisch
• ISBN-13: 9781459752504
• Artikelnr.: 67353680

Autorenporträt

Dr. Gavin Armstrong is the award-winning founder and CEO of Lucky Iron Fish Enterprise, a company dedicated to alleviating iron deficiency globally by using simple health innovations. Armstrong was named one of Forbes 30 Under 30. He also won the support of two Dragons in the CBC's Dragons' Den. He lives in Toronto.
Herb Shoveller spent twenty-five years in journalism before starting an independent writing and editing business. Among his projects have been the autobiography of Lincoln Alexander, the autobiography of union leader Lynn Williams, and a young readers book, Ryan and Jimmy. He lives in Cambridge, Ontario.