Phil Harris, Andrew Lock, Patricia Rees

Machiavelli, Marketing and Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 20. April 2000
• Englisch
• ISBN-13: 9781134605682
• Artikelnr.: 42981583

Autorenporträt

Patricia Rees

Andrew Lock

Phil Harris

Inhaltsangabe

Introduction Machiavelli in 2025 Part I: Marketing 1. The Unfortunate
Metamorphosis of Andrej Babi: From Moderate Liberalism to Failed
Machiavellian Pragmatism 2. Machiavelli, Performative Politics, and
Post-Truth Populism 3. A Machiavellian Digital Media Part II: Management
4. Machiavelli's Secret: The Unity of a Leader's Talents and Adaptability
to Reality: Leadership - A Practitioner's Perspective 5. Did Machiavelli
Advise Tesco? The Marketing of Large-Scale Grocery Retailers 6. COVID-19
and Strategic Corporate Philanthropy Part III: Political Management and
Philosophy 7. Charismatic Leadership and Machiavelli 8. Myth and Meaning of
Machiavelli for Contemporary Public Affairs 9. Putin as Czar: On the
Machiavellian Nature of a Modern Russian Despot 10. Machiavelli and Trump:
The Media's Portrayal of a Want-to-Be Prince Part IV: The Global Cultural
Dimension 11. Machiavelli in the Digital and Social Media Realms:
Influencing Movements, Human Brands, and Narratives 12. Machiavelli's and
Sun Tzu's Influence on Public Affairs 13. The Use and Abuse of Power - A
Turkish/Erdoganist Perspective 14. Contemporary Machiavellian Fascists? The
Case of Greece's Golden Dawn Party 15. Machiavelli's Influence on Modern
Politics - An Austrian Perspective 16. Vignettes End Piece