Curious about how economies work on both small and large scales, but don't know where to start? Whether you're a student, professional, marketer, business owner, or simply someone eager to understand the world around you, this book is your ultimate introduction to micro and macroeconomics.
Learn how a strong grasp of economic concepts can sharpen your decision-making, help you anticipate market shifts, and guide marketing and business strategies that align with customer needs and market realities. Inside, you'll uncover practical tools and insights that are often overlooked-but essential for navigating competitive landscapes.
What You'll Learn:
- How supply and demand shape markets and everyday decisions
- The impact of prices, competition, and consumer behavior in microeconomics
- Core macroeconomic concepts like GDP, inflation, and unemployment
- How governments and central banks influence economic stability and growth
- Real-world examples that connect theory to practical situations
Book Updates (2nd Edition):
- Expanded chapters with additional concepts and relevant examples
- New chapters: Production, Costs, and Firm Decisions and Economic Schools of Thought
- Glossary of terms for quick reference
- End-of-chapter workbook questions and answers to aid comprehension
- Practice test questions and answers to summarize your learning
- Images, graphs, and formulas added to enhance understanding
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