Major Impact and Effect: Fundamentals for the Scientific Research on Persuasion (eBook, ePUB) - David, William
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Major Impact and Effect: Fundamentals for the Scientific Research on Persuasion offers a comprehensive introduction to the core principles and methodologies that underpin the study of persuasion in scientific research. This work delves into the mechanisms by which persuasion influences attitudes, beliefs, and behaviors, providing a clear framework for understanding its major effects across various contexts. Combining theoretical foundations with empirical findings, it guides readers through experimental designs, key psychological constructs, and measurement techniques essential for rigorous…mehr

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Major Impact and Effect: Fundamentals for the Scientific Research on Persuasion offers a comprehensive introduction to the core principles and methodologies that underpin the study of persuasion in scientific research. This work delves into the mechanisms by which persuasion influences attitudes, beliefs, and behaviors, providing a clear framework for understanding its major effects across various contexts. Combining theoretical foundations with empirical findings, it guides readers through experimental designs, key psychological constructs, and measurement techniques essential for rigorous persuasion research. Ideal for students, researchers, and practitioners, this volume equips you with the fundamental knowledge to critically analyze and contribute to the evolving field of persuasion science.

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