- Define your artistic identity and stand out in a crowded market
- Build a strong digital presence that converts casual listeners into loyal fans
- Develop multiple income streams through music, merch, licensing, and more
- Release music strategically for long-term impact - not just one-off hype
- Avoid burnout, set goals that matter, and stay true to your creative vision
This isn't a book about chasing fame. It's about building a career that lasts. Allen T. Wits combines industry insight with step-by-step guidance to help you move from hobbyist to professional - without waiting for permission from gatekeepers. Whether you're just starting out or ready to level up, Make It In Music is your roadmap to becoming undeniable in the music business.
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