Make Them Stay(TM) is more than a sales book-it's a modern-day playbook for Business Travel Sellers ready to win, retain, and grow high-value corporate accounts in today's evolving travel landscape.
Created by industry veteran Tabitha James, this guide combines real-world strategy with personal storytelling, empowering hotel sales professionals to move beyond transactional selling and become trusted partners. Through the proven Make Them Stay(TM) methodology, you'll master the Business Travel (BT) Cycle, build loyalty through intentional service, and confidently navigate prospecting, RFPs, rate strategy, and account retention.
Inside you'll find:
- The 7 Pillars of Business Travel Sales Success
- Step-by-step guidance through the BT Cycle
- Guides, templates, and tools you can use immediately
- Sales insights rooted in data, empathy, and execution
- Tactical strategies to reduce churn and increase production
- Reflections on identity, resilience, and thriving as a high-performing seller
Whether you're new to the role or ready to reignite your approach, Make Them Stay(TM) is the guidebook you didn't know you needed-packed with truth, strategy, and the kind of excellence that makes clients stay.
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