Leonard Mogel

Making It in Public Relations (eBook, PDF)

An Insider's Guide To Career Opportunities

• Format: PDF

Produktbeschreibung

This book introduces readers to the public relations profession, offering insights into firms, roles, responsibilities, and career prospects. For students and other interested in PR as a career.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 368
• Erscheinungstermin: 1. März 2002
• Englisch
• ISBN-13: 9781135641788
• Artikelnr.: 42977563

Autorenporträt

Leonard Mogel

Inhaltsangabe

Contents: Introduction. A Very Short History of Public Relations. Public
Relations: What It Is, What It Does. The Components of Public Relations.
The Public Relations Counsel Firm: Profiles of the 10 Largest. Life on the
Fast Track at a Small Public Relations Firm. An Inside Look at Corporate
Affairs at the Bank of America. Public Relations for Diverse Organizations.
Getting the Ink: Media Practice, Media Placement, and Media Relations.
Internal and Employee Communications, Employee Relations, and Employee
Publications. Speechwriting, Speechmaking, and Executive Presentations.
Public Affairs, Lobbying, and Issues Management. Public Interest, Public
Service. Strategic and Integrated Public Relations and Brand Marketing.
Financial Public Relations and Investor Relations. Entertainment and
Personal Public Relations. Healthcare Marketing and Communications. Crisis
Communications and Management. New Media High-Tech Public Relations.
Colleges, Extension Programs, and Summer Institutes. The Alphabet
Organizations of Public Relations. Important Publications, Web Sites, and
News Services. The Job Search. The Future Face of Public Relations.