Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the 'fast fashion' sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages.
This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.
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"The sustainability of chemicals and application technologies used to produce fashion garments has become a critical issue for brands and manufacturing industries. This has also started to become a concern at the end consumer level, and Denim, being the King of Fashion, is under scrutiny on eco-tox issues. Paulina Szmydke-Cacciapalle provides deep insight into this increasingly topical matter and describes in a very clear way the current challenges and options for a brighter blue denim." - Miguel Sanchez, Head Global Business Development, Denim & Casualwear, Archroma








